dogs on its schedule, does a monumentally better job of getting people owning tickets to use those tickets and show up to games than literally everyone else in the country? And not just slightly better, but much, much, MUCH better. Because that's what you're arguing. And in doing so you're also also arguing that BYU counts this very differently than virtually everyone else. All while BYU has frequently struggled to sell tickets and has come up with steeply discounted programs to move tickets.