Drives interest. That is true. There are a few points to consider that you would have to drag out if the data to be 100% accurate and if BamaCoug had time (he’s a dentist in the south, he has no time) he could make some assumptions.

1. Most teams don’t have an infinite number of fans. Utah might have a fan pool of 250k people. When they are doing good that pool is more engaged that when they aren’t. I think this is your point. The overall pool likely grows at the same rate as the population with a few other factors (Does Utah have a larger student body on average to drive up can bases? Are the affiliated with a group that can grow it faster I.e. Catholics and subway domers).

2. If Utah joins the conference and does well, somebody else gets pushed down and we could expect a lower number of active fans from their pool, so Utah’s success is offset by someone else. It might have been UCLA or USC in these cases. That is not good for the PAC. You want teams with the biggest fan pools to have the most success.

3. Texas/Oklahoma and USC/UCLA are still going to be in those numbers. How many fans of USC went to a Utah game? How many Utah fans took the journey to the coliseum to take in a USC vs Utah game that aren’t going to Palo Alto or Washington.

4. Does a game against Iowa State or Kansas bring more fans to Provo/Houston/Cincinnati/Orlando than the bottom dwellers did in the other conferences? Maybe.

Too many factors but overall really good analysis for a dentist.