Apples-to-oranges.
Oh man, if only I could say I "made" my topline.
I hear business owners do this all the time to impress girls/people - "I made $500k last year," when their actual bottom line is more like $60k.
PAC12 is probably going to be that guy to save face. Literally Kliakoff's job and yewts' ego depends on that face being saved.