Isn't that where the real resources exist? Does BYU even market the station's footprint?
I'm really tired of ambulance chasing lawyer commercials on BYUTV.
In order to get B12 interest in BYUTV you have to show viewer numbers not potential numbers and, it seems to me, that marketing companies invest in stations with viewers not potential viewers.
That said, even most LDS, outside of utah, spend very little time on BYUTV