Not every addition is equal. If your new member brings in enough TV viewers and ticket sales, then they cost you less than nothing. BYU seems to be a good case of value for your addition. There are not many schools that have the same TV clout that are not already in the P5. BYU fans travel well and there are many BYU alums in Texas who would attend games in Waco, Ft. Worth, or Austin. The BYU-OU game at Jerry World proved that.