Geography matters less and less over time as cable dies a slow death. Instead, what matters becomes simply viewership. Whether they are in a specific geographic region or not, the eyeballs will be able to find the game they want to watch. It will not matter in the future whether a school can deliver a particular market because we will no longer have a one-size-fits-all cable model. In this sense, BYU is much better than most schools.

The geography question may come back into play, however, when considering advertising. The online advertising model works mostly for nationwide or global product distributions. Local advertisers need to target their ads to geographic populations. This becomes difficult for cord-cutters. Of course, this is a problem for all of television, not just sports. There can certainly be geographically targeted online ads, but the logistics of it may be a hurdle for a while.