training and counselling. In those cases people have to understand that it doesn't matter what they say and their intention, it matters how what they say and do are interpretted.
Right or wrong, a lot of people interpetted Collies statement as "we won because we are more righteous" and it added to the running narrative of BYU being holier than thou. I'm not saying that's what he intended, I'm saying that's how it was taken by a lot of people.