often take a back-seat to conference rivalries given the chance -- because something real is on the line there.
BYU and Utah have good reason to continue to play and I think the local fans will care.
But to BYU fans not living in the area (which is a growing number) the Utah game will be next to meaningless.
And scheduling it will rob the university of a chance at "exposure" out of market -- opportunities which will be limited inside the B-12. I'm just not sure the game will be a priority going forward.
But it might be.