if anybody told me in 2002 we'd be in the PAC and you guys would have so much offseason angst, replacing the perennial delusions of grandeur, I would have taken it on the spot.
BCS /Big 4 Conference - check
Big TV money - on the way
Tiering of CFB - we're on the boat
Merchandise - check
Recruiting rise - check
Stadium expansion - on the way
7/10 - product quality leads customer shift, underway.
This would be another step on the ladder.