And the bigger schools would leverage that to make an even bigger gap between the haves and have-nots. "Yeah, if you come to Duke, you'll get 50x the YouTube traffic, your autographs will be worth 10x as much and you'll get 5x the endorsement opportunities than if you go to Wichita State"
And that's without even getting into the underhanded illegal stuff, which would just get ratcheted up several notches over when players weren't allowed to be paid.