know it matters to me. My son at BYU and his roommates didn't know when the team was playing. It doesn't help that (if I'm being honest) the games weren't fun to watch at all. But I also think that BYU's admissions has been a contributing issue as well. The kids who get in out of HS are pretty serious students who are as disciplined as kids could be at that age, so FB isn't really something on their radar.