him $7k total to "guarantee" a seat. What that means is they work down the list of what people pledge to skip the season ticket line until they run out of available seats - We're renewing around 98% so there's 600-1000 seats available every year.
The year before his request they had enough seats available to make it down to $2k extra donation to skip the line.
Now, it's a much higher pledge to skip the line