sell out an additional 15,000 seats, but as soon as there are a few subpar seasons in a row that will be tough. The dynamic between the two schools along the Wasatch Front, as well as general growth, also creates an interesting dynamic as the number of Utah fans with relatively close access to the stadium is increasing. The question is to what extent the increasing fan base wants to attend in person as opposed to the ever-improving home viewing experience, as well as how many of them are willing to pay the increasing cost for tickets.