It becomes a pattern where you let the kid “cry it out”. Every night isn’t going to be 30 minutes. But it’s not like your kid is going to be a perfect sleeper in 3 days.
I just moved away from this style after reading the book. I would give my kids maybe 5 minutes and I would listen to the cry. If it was a soft whimpering cry, I would let them cry it out. If it was a forceful, “my life is going to end if you don’t come get me” cry, I would go get them.
Again, I don’t know the right answer. But after reading that book, I stopped the practice of letting my kids scream as they went to bed. Just sharing my thoughts. There’s no manual on the right way to do this stuff.