In the newspaper world, one of the worst things a journalist can do within their industry/culture/standards of ethics is show bias toward their own race/religion/family/ethnicity, etc. A writer like Jeff Benedict or Dick Harmon can write to their fancy. Pander away if they like. A true journalist would abhor such actions and he works in a culture where that is of utmost importance and cultural enforcement. Now certainly one can argue his success but that's the world he lives in.
Spent 20 years in the industry. Gordon is par for the course.