after the season BYU had last year, I would say interest has increased. Interest in certain other programs could say the same, and programs like Alabama, Clemson and Ohio State are at all time high's.
Covid had and enormous effect on many businesses, I expect the interest in college sports overall nationwide, to rebound this year, as fans are allowed back to the games at full capacity. Overall interest nationwide may not fully come back to the level it was pre covid for a couple years.