that hard for a program whose fans want it to be regarded as one of the top tier programs in the country.
The difference between $40 and $60 per seat is really not that much. Every road game that I've been to for BYU against a notable opponent in the East - Wisconsin, Michigan, Notre Dame, Florida State, Mississippi State, Virginia, Georgia Tech, Ole Miss, Cincy, to name a few - has cost as much or more than a game in LES.