Aug 10, 2022
4:37:31pm
4:37:31pm
Those numbers are more favorable than they look
Apparently the Big10 is getting paid $350 million for that prime Saturday afternoon game with 4.8 million viewers.
So if the Saturday night game (or Friday night game) has "only" 1.6 million viewers - 67% less - it's presumably worth 67% less, so "only" worth maybe $118 million for the season.
But that $118 million slot, combined with at least one or two games earlier that day (or on Friday), is what gets you to $350 million for the conference and $35 million per team.
So if the Saturday night game (or Friday night game) has "only" 1.6 million viewers - 67% less - it's presumably worth 67% less, so "only" worth maybe $118 million for the season.
But that $118 million slot, combined with at least one or two games earlier that day (or on Friday), is what gets you to $350 million for the conference and $35 million per team.
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8/10/22 4:36am
8/10/22 6:20am
This means teams want ESPN not the late night time slot.Not the same as networks valuing the late time slot games highly
8/10/22 6:43am
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8/10/22 4:37pm