in their stadium, even the ones that they lose. If the University of Utah wants to put up a plaque/banner/whatever for those Rose Bowls, great.

It's another thing when a fanbase dwells on those games and puts roses in their bios/twitter posts, the Rose Bowl Utah logo on their cars, shirts, etc. The Utah fanbase on Twitter seem to think that Utah is a blue-blood program that currently and always dominated the Pac12 and would immediately be the best program in the Big12 if they ended up going there BECAUSE of those two Rose Bowls that they lost.

You don't see Arizona fans rolling with their 2014 Fiesta Bowl shirts. Or Iowa fans rocking their 2016 Rose Bowl swag. Or Washington fans pimpin' out their 2019 Rose Bowl bumper stickers. Utah is unique in this regard.