There was a great book written many years ago by a dealership insider.

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Mar 24, 2023
3:34:28pm

Cougar Junkie All-American

There was a great book written many years ago by a dealership insider.

It was titled "Don't Get Taken Every Time". Very eye-opening.

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Cougar Junkie

Bio page: Cougar Junkie
Joined: Oct 10, 2001
Last login: Apr 28, 2024
Total posts: 10,095 (12 FO)

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Messages

Author

Time

Seeing some signs that new car prices are coming down. For example, Anderson Honda in Palo Alto are selling all cars at

slappy All-American

3/24/23 3:05pm

MSRP is a joke. Even "dealer invoice" is a joke. The true price that the

3/24/23 3:09pm

It's an absolute racket and rip off. Sad that we look at that like a deal. But just last year dealerships were charging

slappy

3/24/23 3:15pm

Yup. Supply and demand.

3/24/23 3:16pm

And it changes over time via manufacturer rebates and dealers hitting quarterly and annual sales goals. That's why

3/24/23 3:19pm

I may have lucked into that very scenario. I bought a brand new 2020 Mustang GT

3/24/23 3:25pm

This sounds good and often there are slightly increased manufacturer rebates

Plato

3/24/23 3:28pm

If the dealer is stuck on 49 units on the final day, at the end of the day, they'll drop their own price like crazy to

3/24/23 3:39pm

It is absolutely not much of a secret. And good dealers net 3% return on sales,

Plato

3/24/23 3:26pm

It's a secret as far as the suckers are concerned, and one is born every minute.

3/24/23 3:30pm

I don't know if racket is the word I would use. Why should I care how much

crack

3/24/23 3:32pm

There was a great book written many years ago by a dealership insider.

3/24/23 3:34pm

I DO want to know how much the dealer paid for it. I'm not going to pay

3/24/23 3:35pm

Do you also ask a home builder how much it cost them to build a house?

JuveCoug

3/24/23 3:39pm

I would if I thought I'd get an honest answer.

3/24/23 3:43pm

I guess I am too simplistic. When we purchase a new car, I check what dealers

crack

3/24/23 3:43pm

Of course the seller can make a profit. I'm just against paying more than he

3/24/23 3:46pm

So two dealers have exact same car.

crack

3/24/23 3:56pm

In that unlikely scenario, I would buy the 14k vehicle. I suspect it's much

3/24/23 4:04pm

I guess my point is I don't really care about invoice, MSRP, etc.

crack

3/24/23 4:21pm

That's a great line!

3/24/23 4:23pm

Another thought. When negotiating, it's best to start at what THEY paid for it,

3/24/23 4:30pm

And, negotiate via e-mail. Don't go to the dealership and sit there negotiating.

3/24/23 4:48pm

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