We all know that a large majority of Utah-fandom is based in ill feelings towards BYU or the Church or both. I spent a year as a student there and there was no Utah identity; there was only "we're not BYU" or "we're not LDS" identities. People who only define themselves by what they are not are actually pretty pathetic. I almost feel sorry for them until I see clips like this.
I will never wear a Utah logo piece of clothing. Ever. My kid could be an All-American there, and that won't change.