"the best minds... won't come/stay if they're getting the shaft with pay checks"
As the article points out, all of the top ranking schools, including byu, listed things other than salary as being primary to their overall satisfaction:
"Employees at the universities that scored the highest extolled benefits like flexible schedules, tuition reimbursement, working in an atmosphere of ongoing education, and having the opportunity to make an impact on young lives."
http://www.forbes.com/sites/kathryndill/2014/09/19/the-top-25-universities-to-work-for-in-2014/