So the twitter #byu50 campaign means nothing. Fans are responding in every state where the box has been placed. Most recently North Carolina. It is amazing. Your assumption about a regional brand is illogical and does NOT represent and is BELITTLING to those fans nationally, in the military at home or in the mid-east to Korea to ships as sea.
Your concept of regional needs to be refined. BYU does not fit in your vision of Regional. It is too large to be so simply defined or to be contained!!