Every game matters. Utah matters. It just doesn't matter on the level those who have flip flopped into little brother status believe. I'm not going to sit around and channel Jan Brady with Utah as the "Marsha, Marsha, Marsha because no one outside of Utah does that...and Utah certainly doesn't merit that kind of obsession. Utah has gone from a Wyoming to a Washington State in the eyes of America. Good on them...but Washington State is nothing to write home about and it's nothing to obsess about.
Every game matters...and Utah is important...but in the grand scheme of things, there are many, many, many things more important.