In one case, they mention the staff he brought in and how they got one of the best recruiting classes the school has had, another he cited the excitement the hire generated. He just didn't seem to put much work into some of them, such as BYU and Virginia, and just went purely off name recognition. Sitake obviously has fired up the fan base (based on reaction of fans and excitement/new memberships of boosters) and had BYU's best recruiting class in 5 years.