goatee lifted truck good people (that BYU fans think are bad people), 20% lower/middle class goatee lifted truck normal people (that BYU fans think are bad people), and 20% upper/lower/middle class actually bad people (and yes, you'll see a lot of goatees in this group as well).
BYU isn't too different, with 20% bad as well, just doing bad differently - self-righteous, insufferable, hypocritical, ponzi scheme, MLM, etc.