It will work to nullify the P5 advantage. With a fan base that’s national this will be a recruiting message few others outside the big brand names can match. The BYU brand has better reach than half the P5. A 2-3 team has the 3rd highest attendance in the west. We have 10-15k at games all over the nation and many many more who will buy your stuff
I mean we’ve made the Saints third string quarterback into one of the most popular players in the NFL