Is advertise reach. Let silicon slopes figure out any other sponsorships or whatever, but BYU themselves don't have to do anything - it's the responsibility of the athlete to find their opportunity and leverage the brand. You simply advertise the loads of Mormons who somehow keep banging their head against the wall and support this team despite results. Almost religous (pun intended). But how would anyone choose an Oregon state, washington state, Arizona state, half the big 12, half the big 10, heck even Utah,  over BYU from a purely financial opportunity perspective. It would be absolutely silly. 

You want better LDS top end talent? Ths could be your best bet.