The lebron dunk and put it in my safe at home and no one else has it then it would be the same logic.
I can download the same gif of the NFT lebron dunk right now and save it on my computer without paying anyone.
If people want to do NFTs, more power to them, but they seem pointless to me from a fan/nostalgia perspective.
If BYU can find a way to make money off it, great do it.