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Jul 5, 2022
11:28:02am
Doogal McCougar Truly Addicted User
That is primarily owing to the timing of their TV deal
The PAC 12's current $3B media deal ($250M/year) was the highest in the history of college football at the time it was signed. But, it was a 12-year deal, set to expire after next season. The PAC 12 *would have* recalibrated to a better deal based on 2024 rates...

Even without USC and UCLA, the remaining PAC 10 still hold significant value, which has been estimated at $300M/year, which is more than the annual value of their existing $3B medial deal.
Doogal McCougar
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Doogal McCougar
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7/5/22 1:54pm

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