Vs individual based. The problems of players bailing after signing are already showing up and companies might want to delve in once or twice to chase a top ranked player for a major team, but once they get burned a couple times, they won't be doing that again. They're loyalty isn't to a player, but a program so to avoid this, it will become a sponsor type arrangement where all players get covered under the same NIL agreement. That way if a player bails for whenever reason, if a player never sees the field for whenever reason it doesn't impact the NIL and the money is still a solid investment for exposure and branding purposes.