how making more money gets worse. Fan apathy is a thing but you also have two strong brands in ORWA, the affluent bay area in CA, Dallas, San Diego coming in at half cost and Denver, PHX as strong, untapped markets from CFB perspective.
I don't know that it's as destitute as Big 12 guys make it out to be.
The only real problem is how far behind they are from the SEC and BIG. BUt it's been like that anyway and that's a problem not unique to the P12.