than they otherwise would have without the BYU relationship? I would be interested to see the numbers. If they have donated 1.5 million to byu football, then seems like any sales boost less than 1.5 million the whole exchange would be a money loser, right?
Even though its coming from a business, I think a huge aspect of NIL is for the sponsors to be super fans not about actual ROI. Plust if its not a publicly traded business, the owner can use funds to be a super fan without having to justify ROI from a business perspective.