The initial value received getting plastered all over ESPN was definitely

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Jun 3, 2023
11:03:59am

davidmj10 Contributor

The initial value received getting plastered all over ESPN was definitely

Valuable advertising. I don’t know what a spot on ESPN costs but it has to be a lot. They got a ton of exposure from that walk on deal. I bet they got the equivalent in marketing dollars. Marketing dollars don’t always match up with revenue. Name recognition is also big for a brand like built.

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davidmj10

Bio page: davidmj10
Joined: Sep 28, 2007
Last login: May 23, 2024
Total posts: 1,263 (0 FO)

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Messages

Author

Time

If I was BuiltBar I don’t know if reup

SouthernBlueBlood

6/3/23 8:29am

Don't let the Trib win

darkcoug

6/3/23 8:33am

They already did…

icecougar

6/3/23 1:44pm

Why didn’t built pay the Cougartail money until now?

6/3/23 8:34am

They had. Did you read their response and the letter

stansburycoug

6/3/23 8:38am

Yep they said they were putting that into a fund that KS controls.

6/3/23 8:47am

That is really odd. Isn’t NIL between them and the players not them and the

6/3/23 8:52am

It was always the deal that it would be used for player development at KS’s discretion.

Soupie

6/3/23 8:57am

It is my understanding NIL is not run by the schools. This seems like a

6/3/23 8:59am

It isn’t that complicated. A company says, “We’re going to do NIL and we’re

gwalker

6/3/23 9:06am

So Built did NIL with the walkon tuition and with grand to scholarship players

6/3/23 9:12am

Don’t think so at all. I remember the announcement & the words “player development” used. Pretty clear.

Soupie

6/3/23 9:14am

It specifically calls the deal NIL. Never mentions player develpment

6/3/23 9:19am

It was in an interview w/ Greer but even that says it goes towards tuition & hunger initiative players were to help w/.

Soupie

6/3/23 9:46am

They deleted the press release for some reason but this web page announcement

6/3/23 9:47am

Not it isn’t. It depends on what they said. If they said, “We’re going to pay

gwalker

6/3/23 9:17am

Anyone can donate to the program. You could say here’s some money to use for player development.

Soupie

6/3/23 9:07am

I don't entirely understand "player development" but of course there is a limit

cwilke1

6/3/23 9:19am

What do you think is player development? It’s not handing cash. It’s equipment, locker rooms, study rooms, nutrition +.

Soupie

6/3/23 9:41am

it certainly could be handing out cash too. with more cash and less need to go

cwilke1

6/3/23 10:32am

If this had even a hint of impropriety don’t you think we would’ve seen…

icecougar

6/3/23 1:04pm

Supposed to be, but what Built said in their letter was the money was going into

6/3/23 9:08am

Or BYU is falling on the sword for an important sponsor and making this

6/3/23 9:18am

Possible, however when it comes to $$ I totally can see BYU taking way longer

6/3/23 9:24am

As an employee BYU has always been great with distributing funds and

6/3/23 9:29am

RE: Why didn’t built pay the Cougartail money until now?

NewBYUfannonLDS

6/3/23 10:17am

The agreement that was announced as NiL and said up to 15% would go to support

6/3/23 10:56am

RE: The agreement that was announced as NiL and said up to 15% would go to

NewBYUfannonLDS

6/4/23 12:25am

<< Deleted >>

NewBYUfannonLDS

6/3/23 10:19am

I’m sure they’re able to see bigger picture past a couple bad apples

coug16

6/3/23 8:35am

I didn’t suggest anything

SouthernBlueBlood

6/3/23 8:50am

Ya kinda did

TheHop

6/3/23 9:02am

The marketing ect to young athletes is so far from everyday reality as a basis.

Robert Baratheon

6/3/23 8:35am

I’m right there with ya.

cougarfanatic

6/3/23 8:36am

NIL is advertising. Not just goodness of heart. If there is no return, or like

OyajiCoug

6/3/23 8:50am

Kind of true, kind of not. What about all the donors giving cash to players before NIL? What was in it for them?

CrimWalCoug

6/3/23 8:58am

even without this Trib article, did builtbar get $1.5 million more from sales

cwilke1

6/3/23 9:07am

The expectation of an equivalent ROI is what has gotten out of whack. Many NIL

gwalker

6/3/23 10:28am

The initial value received getting plastered all over ESPN was definitely

davidmj10

6/3/23 11:03am

I’d be shocked if they didn’t. It was brilliant as a marketing move.

6/3/23 12:06pm

RE: If I was BuiltBar I don’t know if reup

Royalblueglasses

6/3/23 11:13am

I'm quite sure they'll keep the tuition & payments to players. Anything else may either disappear or not be known to

Soupie

6/3/23 12:00pm

They aren't going to

JAK

6/3/23 12:49pm

Link?

travelcoug

6/3/23 1:51pm

I consistently buy their bars because they support BYU athletes

JoeExotic

6/3/23 1:26pm

Saw the news and immediately ordered a couple boxes!

jre85

6/3/23 2:14pm

That was the whole purpose of the trib article

travelcoug

6/3/23 1:49pm

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