about how much cash the official BYU football program can go around handing to the players even if it came from a sponsor. If its going through an official BYU channel, then BYU would be subject to maximum limits related to the cost-of-living stipends that the players get.
If it were legal for Kalani to hand the players extra cash not subject to these other cost-of-living payments and the usual scholarship stuff, then it would be to the point of the school paying the players and there would be no need to do this NIL charade of it being a transaction with a third party.