He says "But they can’t come close to making the money schools in other power conferences are making from theirs." for third-tier rights, but then says that the B1G makes $7.4 million per school per year for theirs, and they earn the most.
The B12 schools get between $3 and $15 million per year for third tier rights. WVU gets about $7 million, so he is very wrong about this. It is true that B12 doesn't have a conference network, but I don't understand how 3rd tier rights is a huge weakness for them.
http://www.big12sports.com/ViewArticle.dbml?DB_OEM_ID=10410&ATCLID=209513755