If you don't renew at Utah, you aren't getting any next year, someone else will take them. People are excited about the competition, that hassle seems worth it for Oregon, not so much Savannah State. If you want to see Oregon and USC then you need season tickets unless you want to pay 2-3 times mark-up. If you cant go you can stubhub those games at a profit.
I think at the Y you know single game tix will be available at discounted prices so why commit to a season if you aren't a diehard and can get them cheaper week of? And by that time people dont feel obligated like a season ticket holder does.
You guys are still putting a lot of butts in seats though.