I'm a big believer in the concept of teaching correct principles and letting people govern themselves.
BYU knows that ice cream is bad for us, yet they let us make that choice. BYU knows that non-caffeinated Coke is bad for us, yet they let us make that choice. But to not sell caffeinated products and claim it is because of a lack of demand is a lie.
Let people choose. We're not talking about selling beer at LES. We're talking about Coke!
I drink about one can of Coke a week or maybe less. I care because I hate the control factor and I think it makes us look so stupid and builds the false belief that caffeine is against the WOW. It isn't. The church specifically came out with a statement stating that.