a simple statement and throw in assumptions. Unless you know the specifics about "high maintenance" or "rubbed the wrong way" than leave it alone.
Not playing on Sunday is not being difficult. It is a non negotiable impossibility for BYU and certainly has nothing to do with BYU being smug.
BYUTV is a unique opportunity and via proper negotiation could be an asset to a conference and not a liability or headache.
So what did BYU do exactly that makes them the difficult party?
Talking about 1984 or the WAC gets you attacked because it isn't relative to the specific argument.