Sure, students and faculty take pride in the academics portion.
But, people want to know why there are constant cries to expand BYU (when we already have BYU-I), and why we have BYU-Idaho students lying about where they attended school. Easy. There is NO real "School Pride" for BYU-Idaho, because it lacks any sort of identity. Alums have no reason to engage with the school. The school doesn't even have a mascot. Not even any T-Shirt fans in the community. And yes, SPORTS is the vehicle for a lot of that.