BYU's brand is diminishing, the playing field is too difficult for us to operate in.

A corporation would recognize the future state of the program and invest less in the business over time. The CEO would get fired and replaced with someone less expensive because the expectation of future rewards would no longer be there, so the investment would shrink. No risk, no reward.

Think of BYU like a phone book company. We can't operate any other way in our field except to print phone books. Everyone else has gone digital and has other ways to do things, but BYU can't go digital because of all the filth on the internet (getting deep into a fake metaphor here), and never will go digital.

That company would starve the business of any further investment until it provided no ROI at all, and then liquidate and sell the assets for bottom dollar and close up shop.