“ But from a purely football standpoint, it’s not ideal. You see a lot of BYU on TV early in the season when it’s playing USC and Tennessee, but as soon as the Cougars lose a couple of games, they fall off the grid. (The Boise State game was a notable exception). Rather than competing for a conference championship, and possibly a New Year’s Six bowl, their season ends anticlimactically with a meh November schedule followed by whatever leftover bowl has an opening.”
N.B. The BSU game had 571,000 viewers.