People stay in the tailgate lots instead of going in. They’re trying to round people up to go in. I wouldn’t say they’re having a problem with attendance. It’s not full but there aren’t all that many empty seats.
Their main thought with the social media stuff is thinking “you came to the parking lot. You’re at the game. Might as well come in the stadium.” It’s not addressing dwindling attendance.
I realize when it’s me saying something you will disregard it but that’s what they are doing.