The attendance isn’t a major concern like you think it is though. The social media stuff you are referencing was an effort to get tailgaters into the game earlier and at all because it was Senior Day. They wanted the stadium as full as it could be when the Seniors were announced. It’s not a sign of a bigger issue. They just wanted more people in the stands to honor the seniors.

Utah fans are late to games just like our fans are late. I can understand them trying to do something about that for Senior day.