Sep 28, 2021
7:52:37am
7:52:37am
Just because it sells doesn’t mean it’s better. BYU sells pink shirts, should
the team start wearing pink jerseys to boost sales? A line should be drawn, or it waters down the brand. Branding 101.
And if you can provide me a link to these polls you keep on mentioning I might believe it more. And even then the question needs to be positioned properly to draw meaningful conclusions. But that’s all marketing and customer research stuff. Which BYU obviously failed to do properly with the bib situation.
Let’s not act like just because BYU does something it means it’s the best decision. They have failed miserably before with stuff like this. But if in your mind you think they are perfect with every branding and business decision they make then no one will change your mind on this subject.
But based on this thread, less than 50% disagree with the statement that BYU should drop navy. So you’re right, it isn’t everyone and it isn’t even the majority. It’s the minority POV.
We are also ignoring the fact that the average individual is clueless about brand strategy. Or you could look at the average fashion of CB and realize it’s not a fountain of flowing knowledge on this subject. Haha
And if you can provide me a link to these polls you keep on mentioning I might believe it more. And even then the question needs to be positioned properly to draw meaningful conclusions. But that’s all marketing and customer research stuff. Which BYU obviously failed to do properly with the bib situation.
Let’s not act like just because BYU does something it means it’s the best decision. They have failed miserably before with stuff like this. But if in your mind you think they are perfect with every branding and business decision they make then no one will change your mind on this subject.
But based on this thread, less than 50% disagree with the statement that BYU should drop navy. So you’re right, it isn’t everyone and it isn’t even the majority. It’s the minority POV.
We are also ignoring the fact that the average individual is clueless about brand strategy. Or you could look at the average fashion of CB and realize it’s not a fountain of flowing knowledge on this subject. Haha
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