recognizing that the college band isn’t always used in the most effective ways and for the most part is kinda awkwardly hanging around in parts of the game day experience due mostly to tradition and also because we just don’t know where to put them or what to do with them but rarely are they being used intentionally or to their full potential.

I think the idea we’re developing here is:

1. We need to evolve the college band sound to integrate more modern deep bass tracks similar to those tracks found on ncaa football 2014.

2. We need to become more strategic in how we integrate the band into the Gameday experience.

3. Suggest doing some mass comms research and figuring out where and when the band can provide the most impact to the game and still maintain that traditional sound and vibe while providing max motivation and home field advantage when utilizing as a tool to amp up the crowd in key moments.

4. On the same idea as #3 - I suggest reaching out to the fan base and also band students and putting together some interesting custom tracks that the band can perform

Thoughts?