Obviously when you don't control for those Utah does substantially better, but that's because they tend to get better opponents. But the truth is that both BYU and Utah do decently well for their timeslots, but aren't real difference makers that elevate viewership.

Oklahoma, Texas, Oregon, USC absolutely do. You could make an argument that maybe Washington does or that Oklahoma St does, but neither Utah nor BYU do. They don't hurt it, but they don't really elevate it either.