The more and more that gets add the less and less incremental benefit. There are only so many $100 million per year brands out there. If adding USC and UCLA increases the payout from the projected $100 million to $110 million, you add them. But if adding UW and Oregon drops that amount to $90 million per year, you don’t. Per the Fox executive, UW and UO bring a combined $63 million per year. That is $140 million short of the $200 million break even point for two additional teams. Divide that by the 14 existing schools, that is a $10 million hit per B1G school. USC and UCLA are not going to accept the partial distribution shares over 10-15 years like MD and Rutgers did. Too much travel and they may end up staying if the reduced amount compared the current amount is the same. However, if ND brings $160-180 million and Stanford $45-50 million then you pull the trigger. You also have to factor in the impact adding additional schools has on the number of high value matchups. If you have fewer combinations of USC-Ohio State games and more UCLA-Rutgers matchup possibilities, you probably pause. The models the Networks are using probably have calculations for the optimal amount of per school revenue generated with various expansion scenarios.

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