more money by adding more teams, or even if they just want to add more teams for strategic reasons, they can. They call the shots rather than the other way around. It’s their content, and people are lining up to buy their content. The TV networks are just distributors, and we have entered an era where there are far more distributors than there used to be.

Amazon must be very interested in Big 10 content if they were the highest bidder the first go round. Amazon just invested in a bunch of expensive technology for their NFL broadcasts, and they are going to want to leverage that for more market share.