during a certain period of time. Such simple data and analysis seem much less useful for concluding which teams are bigger TV draws, all else being equal, which is what matters if you are a TV executive making decisions.

It seems that the Big Ten doesn't believe that Wazzu is a bigger TV draw than USC or UCLA — or Washington or Oregon or even Stanford, as some of this data suggests, since they have expressed an interest in going after those schools, but not Wazzu.